The Loft Theory | Social Media Strategy
Social Media, with Intention
Your business has evolved. Has your Instagram?
Maybe your services have changed.
Your ideal client has changed.
Your visual style has changed.
But your Instagram still looks like it did when you started.
Or maybe you’re posting consistently—but you’re not sure whether any of it is actually moving your business forward.
What The Loft Theory does
01
Analyse
See what is already in place and audit your systems.
02
Presence
Create a visual and verbal presence that feels cohesive and recognizable.
03
Purpose
Build content with a reason behind it—not simply because it’s Tuesday and you “need to post.
Services
THE REVIEW
$250 CAD
For the business owner who knows their Instagram needs more direction, but isn’t sure where to start.
What’s included
* 60–75 minute private strategy session
* Instagram profile review
* Positioning & messaging guidance
* Content direction + key content pillars
* Clear recommendations for what to prioritize next
* Written action plan after the session
60–75 minutes · One-time
THE FOUNDATION
$450 + tax · One-time investment
Before we edit the presence, we build the world.
Your business has a personality. Your online presence should have one too.
If your colours are changing from post to post, you’re using whichever font happens to look good that day, and you’re not quite sure how your brand should sound, there isn’t a clear foundation to build from yet.
That’s where The Foundation comes in.
A focused brand direction designed to give your business a clear visual and verbal identity—before it touches your website,
social media or anything else.
THE EDIT
$595 CAD
For when your Instagram needs a reset.
You’ve built the business.
Now let’s make sure your digital presence looks like it.
The Edit is a strategic one-time transformation of your existing social presence.
We take what’s already there—your profiles, visuals, information, content and messaging—and refine it into something cohesive, current and unmistakably yours.
30 days. One focused transformation. No monthly commitment.
THE RESIDENCY
$895 CAD per month - no long term commitment
Consistent content means coming up with the idea, writing the copy, creating the visual, choosing the right moment, publishing it—and then doing it all over again.
That is a job.
And you already have one.
Yours.
The Residency exists to take that job completely off your plate.
Every month, your content is planned, written, designed and published while you focus on the things only you can do.
Running your business.
The Residency Lite is available for $450. Ask for more details
THE DUO
$995 CAD
The Foundation + The Edit
For businesses ready for both strategic clarity and a stronger brand foundation.
A la Carte Service
Community Management +275$ per month
Monday -Friday 9-5pm
Your company voice
Let your community know you’re there for them!
Who it’s for?
The Loft Theory works with small business owners and creative entrepreneurs who are ready to take their online presence more seriously.
- Home & Service businesses
- Creative businesses
- Photographers
- Event & Wedding businesses
- Coaches & Consultants
Not ready for a call?
Have a question about a service or need the details, want to tell us a little about your business, or simply prefer messaging? Send us a DM @thelofttheorysocial and we’ll get back to you.
The Process
A little less noise. A lot more intention.
01 — DISCOVER
We understand your business, audience and current presence.
02 — EDIT
We identify what’s unclear, inconsistent or unnecessary.
03 — DEFINE
We create a clearer strategic direction.y
04 — MOVE
You leave with decisions you can actually implement.
The Loft Theory was created for business owners who know they have something valuable to offer—but don’t necessarily have the time, perspective or strategy to translate it online.
We believe good social media isn’t about being everywhere, following every trend or creating content for content’s sake.
It’s about knowing what you want to say, who you want to reach and why you’re saying it.
That’s social media, with intention.
— Joelle, Founder of The Loft Theory
Your online presence shouldn’t make people work to understand
your business.
Instagram strategy · Content direction · Brand foundations
